Hybryd Ads News Room

Adobe Buys Day Software for $240 Million
Adobe Systems announced plans to purchase open source CMS company Day Software.

Google Will Dominate Search in Japan Through Yahoo Deal
The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide.

StrongMail Rolls Up Social Media Play
E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.

New Videos Extend 'Ford Fiesta Movement'
Social campaign launched last year is extended with eight new videos starring YouTube celebs.

David Moore Returns to CEO Spot at 24/7 Real Media
Jonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank.

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
From Twitter discounts to Facebook games, Disney is making waves in the social media sphere.

New Buzzlogic Units Let Advertisers Match Consumers With Content
Advertisers can select keywords that populate an ad with relevant content from across the Web.

ComScore Admits Errors in its Yahoo Data for June
Yahoo's dips in page views and user duration aren't as large as comScore previously reported.

FTC Studying Do-Not-Track List for Online Ads
During a Senate Committee hearing today the Federal Trade Commission Chairman said the agency is assessing the viability of a do-not-track list for online advertising.

DMA Names Lawrence Kimmel CEO
Hire comes six months after ouster of former chief exec John Greco.